Did you learn anything new in this lock-down?

It was mid-March when India started facing the heat of the COVID-19. As days passed, Corona positive cases kept increasing, and ultimately there came a day when our honourable Prime Minister had to announce a Nationwide Lockdown. With no sign of respite, the lock-down kept on extending, and today, it’s almost two months that most of us are confined to our homes.

When the initial few days were confusing, as people never had this much free time at their disposal. But, as time passed, they learnt to attune themselves with the new normal. Thus, were born Lock-down Chefs, Artists, Writers, YouTubers, Singers, Musicians and what not. If this lock-down had anything in affirmative, then it was the fact that people could find time to reinvent themselves.

When I was writing on and off on my social media handles, during this lock-down, I decided to deep dive in this art and attended an online Content Writing workshop for 6 days.

Here’s an overview of my learning.

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1.    What is Content Writing?

In very brief, Content writing is a process of writing articles which are informative or     entertaining or both.

Your Content should add knowledge and value to your readers.

2.    Types of Content Writing

·       Corporate Writing:       E.g., Writing content for a corporate Website.

·       Article Writing:             E.g., Blogging.

·       Sales Writing:              E.g., Writing Newsletters, Brochures, etc.           

·       Copy-writing:               E.g., Social Media Ads, Landing Pages, etc.

3.    Styles of Writing

·       Expository:      Wherein you write to explain.

·       Narrative:        Wherein you write to narrate.           

·       Descriptive:     Wherein you write to describe.

·       Persuasive:     Wherein you write to convince.         

4.    Process of Content Creation

Now that you are introduced to Content, let’s see how Content is created.

·       Research:     

     To write on any given topic, you need to be well versed with the subject. This is the step where you gain this knowledge.

·       Write:               

     It’s time to bring your knowledge on paper.

·       Proofread:       

     Read your own Content, look for errors. There will be many.

·       Edit:                 

     Edit your Content. This is a crucial step.

·       Design:            

      A plain write-up looks dull and doesn’t catch a reader’s attention. Format it, design the layout as per the topic.

·       Distribute:        

     Give yourself a shout-out. Distribute your Content to readers.

I hope this must have excited your curiosity.

If you want to learn more on this topic, you can read from the plethora of books available on this topic or you may even join the online Content Writing Workshops conducted by Content Vidhya.

So, what are you waiting for?

And yes, do share with me what all new things you learnt in this lock-down.