It
was mid-March when India started facing the heat of the COVID-19. As days
passed, Corona positive cases kept increasing, and ultimately there came a day
when our honourable Prime Minister had to announce a Nationwide Lockdown. With no
sign of respite, the lock-down kept on extending, and today, it’s almost two
months that most of us are confined to our homes.
When
the initial few days were confusing, as people never had this much free time at
their disposal. But, as time passed, they learnt to attune themselves with the
new normal. Thus, were born Lock-down Chefs, Artists, Writers, YouTubers,
Singers, Musicians and what not. If this lock-down had anything in affirmative,
then it was the fact that people could find time to reinvent themselves.
When
I was writing on and off on my social media handles, during this lock-down, I
decided to deep dive in this art and attended an online Content Writing
workshop for 6 days.
Here’s
an overview of my learning.
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| Image Source: pexels.com |
1. What
is Content Writing?
In very brief, Content writing is a process of writing
articles which are informative or entertaining or both.
Your Content should add knowledge and value to your
readers.
2. Types
of Content Writing
·
Corporate
Writing: E.g., Writing content for a
corporate Website.
·
Article
Writing: E.g., Blogging.
·
Sales
Writing: E.g., Writing
Newsletters, Brochures, etc.
·
Copy-writing: E.g., Social Media Ads, Landing
Pages, etc.
3. Styles
of Writing
·
Expository:
Wherein you write to explain.
·
Narrative:
Wherein you write to narrate.
·
Descriptive:
Wherein you write to describe.
·
Persuasive:
Wherein you write to convince.
4. Process
of Content Creation
Now that you are introduced to Content, let’s see how Content
is created.
· Research:
To write on any given topic, you need to be well versed with the subject. This is the step where you gain this knowledge.
· Write:
It’s time to bring your knowledge
on paper.
· Proofread:
Read your own Content, look for errors.
There will be many.
· Edit:
Edit your Content. This is a crucial
step.
· Design:
A plain write-up looks dull and
doesn’t catch a reader’s attention. Format it, design the layout as per the
topic.
· Distribute:
Give yourself a shout-out. Distribute
your Content to readers.
I hope this must have excited your curiosity.
If you want to learn more on this topic, you can read from
the plethora of books available on this topic or you may even join the online
Content Writing Workshops conducted by Content Vidhya.
So, what are you waiting for?
And yes, do share with me what all new things you learnt in this lock-down.
